第7题
A.需求导向的定价,是从市场、消费者需要出发来确定产品的价格
B.需求导向的定价一般指的是“随行就市定价法”
C.消费品行业的竞争导向定价,是企业按照行业的平均现行价格水平来确定价格
D.成本导向定价,是从企业自身出发,从企业的产品以及产品的成本出发,来确定价格
第8题
Look again at Figure 11. 15,which shows the reservation prices of three consumers for two goods. Assuming that the marginal production cost is zero for both gods, can the producer make the most money by selling the goods separately, by bundling, or by“mixed" bundling (i. e. , offering the goods separately or as a bundle)? What prices should be charged?
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